Chris Cormack, Group Managing Director, TVLowCost Australia
The first TV ad Chris Cormack was ever part of was for British Airways in the 1980’s featuring Malcolm McClaren which had the largest budget ever committed to a TV commercial at that time. That was over 100 TV commercials ago.
Chris brought Senioragency to Australia over 5 years ago which remains a significant player in the Australian advertising landscape. Based on this uniqueness and pioneer attitude Chris is proud to bring the TVLowCost concept to Australia.
Chris has extensive experience in the creation of strategic TV advertising and collateral for clients with tiny to massive budgets. Over the years Chris has managed a diversity of media and other communication tools on behalf of clients yet TV still seems to be the one that delivers constantly in good and bad times. “The problem with TV advertising is that so many people believe it is out of reach for their brand, this is rubbish, that’s why I have launched TVLowCost to prove TV advertising is not elitist, it is very democratic”.
Just some of Chris’s TV credits in Australia include Millers, Katies, Australia Post, Steel Can Recycling Council, Community First Credit Union, Victoria Towers, TransAmerica, Cancer Council, Mission Australia, Red Cross, Heart Foundation…
Chris has a monthly column in Retail Pharmacy Magazine and has appeared on the Today Show as a contributing speaker.
E-mail:
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or mobile: 0411 116 600
Siobhan Keaton, Deputy Managing Director, TVLowCost Australia
Siobhan is a specialist in brand management, media and communications.
With years working in big agencies such as DMB&B and Leo Burnett in both the UK and Australia Siobhan knows how to produce TV ads with outstanding creative. But years clocked up working client side for brands such as MBF and Perpetual shifted her focus to making ads with a focus on delivering outstanding results (without the hefty budgets).
Working both agency and client side has given Siobhan a wealth of knowledge about the challenges and opportunities that the business and marketing worlds face in this era of return on investment scrutiny.
Every cent of a marketers budget needs to be justified and spend on ‘expensive TV’ is constantly scrutinised. Not only does Siobhan know how to produce low cost TV and prove TV works, she can also help you put forward a rock solid case for TV that you could present to any CEO.
She has developed award winning strategies and high performance campaigns for blue chip brands such as AMP Banking, Westfield, ING, Millers, Katies, Crossroads and ClearView Retirement Solutions to name a few.
E-mail:
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or mobile: 0412 388 249
Amaury Tréguer, Account Director Strategy and Creative, TVLowCost Australia
Amaury is the youngest LowCoster of the team. Graduating in 2005, with a marketing-communication master degree from Macquarie University, he decided to fly back to France, his home country, to launch with two business partners their own media production company : Sixtine Creation. After coordinating the production of more than 100 shoots (TV commercials, corporate & events movies, buzz movies, music clips…) for clients such as L’Oréal, Danone, EMI, Suez, Segway, The Wall Street Journal… He leapt at the opportunity to launch TVLowCost in Australia. With his past experience in Europe, Amaury is prepared to share with TVLowCost Australia’s clients how successful they can be on TV by using the TVLowCost global model.
“Don’t let your business Sink… Think Smart, Think TVLowCost"
E-mail:
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or mobile: 0410 940 080
