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Down to its very roots, TVLowCost has these 4 key ‘low cost’ principles in mind. 1° TV Media Planning… and avoiding the obvious
2° The All-in-One ‘TVLowCost’ revolution… from $75k ONLY! Having worked with all categories and sizes of advertiser, we appreciate the enormous pressures on ad budgets and the ease with which they can’t be exceeded. The Ad Industry is often unsympathetic to such constant headaches. With TV always being seen as an expensive medium, many advertisers avoid the risk altogether. Too risky, right? We’d say ‘No’ and one of our 4 ‘All-in-One TV Packages’ is the answer.
Our packs (from $75k to $250k) guarantee the following all-inclusive services with no extra costs: Management of the entire process… Creative fees and rights of use… full TV Production through to copy clearance, on-air transmission and running costs… a qualitative pre-test plus a two-stage quantified pre and post-campaign Impact & Awareness studies (start with the Elevator Pack)… and a tailored Off-peak TV airtime package. No extra costs. No nasty surprises !
3° A minimum of senior staff focused on the essentials Focusing on essential staff is a key principle of ‘low cost’ generally, and it works. Avoid expensive non-essentials and hangers-on; only deliver what the consumer / client actually needs. Virgin Blue and Jetstar planes are just as reliable as major carriers’ plane. Crews just as competent. But the lounges, free drinks and over-generous staffing levels can stay with their competitors… simply because they are not needed in this case.
TVLowCost applies these same rules. A tight team and not a troop. Modest offices with no OTT HQ’s. No shareholders applying constant pressures on margins at all costs, profits being their sole mission. We apply only the senior skills necessary to ensure total success, and from one combined team. Our 4-step process and ‘low cost’ culture enables new, creative but tangible TV campaigns to hit all those screens on time, on budget, and in only 8 weeks too. 4° TV Production - the less expensive way Campaigns can cost more or less, as you like. But the very best, persuasive creative ideas are simple and don’t always need to be executed expensively. They also sell by themselves. A commercial complete with famous actor and shot on 35mm in Thailand will certainly cost, but is it all to mask… that there’s no great idea there in the first place? Maybe. We’d prefer to focus on bringing out the brand’s own tangible product plusses – its competitive edges – rather than applying loads of expensive seduction techniques to do the selling. There is a difference in approach here. Our advertising is has to SELL, and deliver PAYBACK.
Our TV Production system concentrates on producing the best commercials BUT in the most tailored and economical way possible. Every time. Always shooting in our studios or out locally, with digital film and simultaneous cameras, with Directors with wider experience than just ads, and with canny production methods… these are only some of the methods we use to trim costs down to ‘as needed only’ levels. TVLowCost then uses this leverage to deliver quality work… to our clients. And then together celebrates converting both non-TV advertisers and lapsed users to using TV advertising again, still the most powerful of all media today… with some consistent and remarkable business results gained to boot.
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