1° « Low Cost » means you have a choice

Everyone knows and accepts this today. Neither Virgin Blue nor JetStar hides the fact that their flight times can be altered, they use secondary airports and give a sparse service. Such 'Challenger Brands' are in fact hugely admired and appreciated for their revolutionary approach to real consumer needs, costs and value for money. No one is disappointed because the rules of the game are changed and substantial savings are made. With TVLowCost we are able to produce the highest quality campaign at the lowest cost to maximize your ROI.

2° Original and "smarter" solutions

The main point with the 'Low Cost' business models like Jetstar and Franklins is the tailor-made and “smarter” approach to each job: using only the necessary equipment, only those services required, providing only the essentials that consumers want to pay for. Everything is tightly organised with no wastage. At the same time, wages are paid in the normal way, on time and for the number of hours worked. On inspection, such "Low Cost" operators must have particularly sensitive skills because they couldn’t continue to run if their customers didn’t return for more? Agreed? Low cost doesn’t necessarily mean low quality – not these days. Our philosophy at TVLowCost is “cost efficient delivery with a focus on quality”.

3° "Low Cost" rarely exists in traditional “high-cost” advertising agencies

“Low Cost”? Anyone can find different ways of selling cheaper without making a loss. But you do need that will power, and most won’t even give it a try. In truth most agencies are focused on winning awards and so pile on expensive production costs to gain that ultimate prestige, despite the pressures of today's economic reality. Whatever the climate, some seem to have their heads well and truly buried in the sand. But not all brands can afford such high-rolling attitudes [and good luck to those that can] since scale and tight budgets generally make them more cautious. Happily, for brands tip-toeing around TV for the first time, lapsed TV users or smaller brands in larger company portfolios, there is another way... TVLowCost. We guarantee we will punch hugely above weight, and generate results beyond your best expectations.