TVLowCost Australia | All the news about affordable TV campaigns

AffordableTV advertising

2008-07-16T20:00:42Z

With TVLowCost, TV advertising becomes affordable !

TVLowCost believes in quality TV advertising, not in “cheap tv advertising”. Not in poor quality TV ads shot rapidly with poor scenarios and no actors. TVLowCost demonstrates, every day, in 11 countries that "Low-Cost" does not mean Low Quality".
Watch our TV ads and you will discover that TVLowCost gives you more for less !
For example, have a look at our BRET'S POTATO CHIPS "TV saga" from France : 9 high impact 10 '' TV commercials shot on the same day.
Simple, clear, direct and very efficient to boost brand awareness and packaging recognition!

TVLowCost USA is born

2008-07-12T22:37:39Z

TVLowCost accelerates !

Our group opens its 10th subsidiary : TVLowCost USA, based in New York and managed by JIM LURIE.
The American agency, which employs already 10 co-workers, adopts the same method "to make TV advertising affordable, at last" in the United States.

Since our foundation, we considered international by opening subsidiaries in Germany, UK, Belgium, Italy, Spain, Sweden, Canada, Australia and New Zealand, where they meet the same success. To learn more about the TVLowCost USA offering and process visit : http://tvlowcostusa.wordpress.com/

A DIFFERENT NETWORK

2008-07-06T22:52:07Z

TVLowCost makes TV advertising affordable in 11 countries.

Launched on the 1st of October 2004 in PARIS, TVLowCost is already present in 11 countries with subsidiaries created by local entrepreneurs joining us.

They own 65% of the capital of the local agency, and we own centrally 35%.

This is the best way to have solid native managers in each market with a perfect dedication to make TVLowCost successful in each market !

SAVE ON YOUR BUDGET

2008-07-06T23:02:15Z

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half”
If like John Wanamaker, you have this feeling, it’s time to come and see us ! John Wanamaker was an innovator, a merchandising and advertising genius owning department stores in USA at the end of 19th century.

This issue seems to be, more than ever, a valid issue for many advertisers ! Here again, we believe that TVLowCost unique approach is a strong guaranty for advertisers that they will save a lot of money in comparison to what they could waste with traditional advertising agencies who fight too often with clients to impose them their point of view and their outrageous costs !

Last 60 minute theory

2008-07-06T23:15:49Z

Our “Last 60 minute theory”

Hitting consumers with TV spots just before shopping is far more effective and affordable than over-priced Prime Time spots 12 hours earlier.

This tangible “proximity to purchase” will undoubtedly also benefit brand sales when considering that consumers are hit, they say, by 5000 brand messages a day! Studies undertaken by ROBERT HEATH in the UK clearly show the reality of this “carpet bombing”. By “commercial messages”, we are talking all forms of advertising of course but also the thousands of logos that surround us in our city lives.

NO, NO, NO, NO…

2008-07-06T23:24:31Z

“NO, NO, NO, NO…”

Advertisers, what you hear from your traditional “high cost” advertising agency is not true anymore.

NO, to be seen on national TV channels, one does not need to invest its advertising budget on Peak Time exclusively. TVLowCost will provide you with excellent alternative media planning, using plenty of cheaper possibilities, with a high degree of efficiency.

NO, to shoot a creative & convincing commercial, it is not necessary to travel abroad to an exotic location. Excellent TV commercials can be shot “in town”, creativity is not function of the number of kilometers ! TVLowCost reduces the bill like that.